Guide Alliance Fiat Chrysler Automobiles (FCA) plans to launch a modern interpretation of the road version of the rally car Lancia Delta Integrale before as the Italian brand is completely gone from the European market. This is with reference to its own source reports Autocar.
the companion publication, he said that at the moment the question of the revival of one of the most famous models of the brand is discussed in the FCA to “the highest level”. He noted that a full restoration of the entire company Lancia question. However, many top managers of the alliance believe that the absolute refusal of the brand will be a big mistake, because he has a name with a “high reputation” as the Delta Integrale.
However, the FCA head Sergio Marchionne quite skeptical about the further prospects “Lanci” and more interested in restarting the company Alfa Romeo. Marchionne believes that the release of even one new Lancia model is completely optional.
In this part of the manufacturer’s management believes that the revival of “Lancia” could become a premium brand FCA, while in the “Alpha” will be positioned as a sports brand alliance. In this case, the two companies will not create internal competition with each other.
In early 2014, it became known that soon Lancia completely withdraw from the European market – cars will be sold exclusively in Italy. In the line of the brand should be only one model – the five-door hatchback Ypsilon.